How to Make People 'Go Bananas' Over You!

How to Make People 'Go Bananas' Over You!
By: Christian E. Mickelsen

Can I let you in on a little secret?

This secret has made a big difference in
terms of my ability to keep getting clients even
during the leaner, early years of my coaching
career. Before I get "into this" with you, let
me ask you a question:

Do you ever get frustrated because you
offer "sample sessions" and very few people
will take advantage of your offer? And...

Then, the few people who do take you up
on your "sample session" offer, act like they
are doing YOU the favor! Which only adds to
"fuel to the fire" in terms of how you feel about
this whole "sample session" process of getting
clients! Sound familiar?

Would you like a better way?

Now, I still recommend offering a complimentary
session in order to get clients. Until you are speaking
or writing to audiences of thousands of people, this
is THE way to get clients (assuming you do your session
in a way that gets people to say "yes" to coaching). But...

I'm going to show you how to make people
"Go Bananas" for your initial session! There
are 3 things you want to do so that people
are eager to have a free session with you.

** 3 Things to Make People Go Bananas
To Have A Free Session With You!! **

1) Powerful, Compelling Name:
Use your coaching creativity to generate some
powerful, compelling names for your initial
coaching session. For example, if you are a
relationship coach, call your session, a
"Relationship Rehab Coaching Session",
or how about...

The first 5 people to respond to this email
will get a free 25 min. "Find Your Soul-Mate Now"
1-on-1 coaching session with relationship expert
Francine Mclover.

Or if you're a business coach: Get your free
25 min. "Explosive Business Growth" 1-on-1
business consultation.

Does this make sense? What can you come up with
for the coaching you do?

2) Once you have named your session, the next thing
you'll want to do is create some powerful expectations
for what will happen in your session.

For Example...
Get your free 25 min. "Relationship Rehab"
Coaching Session 1-on-1 with Karen Foryou.

In this powerful session you will leave with:
* Written positive outcomes for your relationship
* A new awareness of what is causing many of the
challenges in your relationship right now (they may
not be what you think!)
* A renewed sense of energy about turning your relationship
around (or you'll know if it's time to call it quits).
* A "next-step" action plan for moving your relationship
into the next phase of love, connection, and passion!

==== OK. Are you still with me here? Do you think you
could come up with a list of powerful expectations that
people will get from your initial session? Give it a try!

3) The last thing you'll want to do to make people
"Go Bananas" for your initial session, is to *Frame
Your Offer*.

When someone can have something anytime they
want, they don't seem to value it as much. But,
if it is rare or scarce, they go crazy for it. So, I like
to frame my offer in such a way as to make it seem
more valuable. Here are some examples:

A) This offer is available to only the first 5 people
to respond to this email.

B) If you would like to have one of these free sessions
with me, please reply and I will pick 5 winners at random
from all of the people who respond.

C) This session is normally $197, but as a gesture of
goodwill to my audience, I'm making it available for
free to then next 10 people only! I only have 10
spaces open for these sessions all month and once
they are gone, they're gone!

OK. I think you get the idea. The key here is to
be as "real" as you can about this. You don't
want to lie. You just want to "frame" the truth
in a way that makes you and your coaching more
valuable.

If you're sitting around in your pajamas all day
doing nothing because you only have 2 clients
(and one of them is a barter deal), you don't want
to project this image to the world. It may be true,
but you'll be more "attractive" if you can frame
yourself and your initial session offer in a way
that is compelling from start to finish. Agreed?

** Here's a quick re-cap **

1. The way to get clients is to offer a
free initial session and then convert them
into ongoing, paying clients.

2. If you want to get more clients, one key
is to make them "go bananas" for your
initial session offer!

3. There are 3 things to put into your initial
session offer. 1: A powerful and compelling
name for your session. 2: A list of positive
expectations/what people should expect to
happen in their session with you. 3: A "frame
for your offer" that makes the offer seem
even more valuable.

Start using this formula in your coaching business
right now and see how much of a difference it makes
for you. Then, email me and let me know about!!

In fact, if you come up with a really great initial
session offer that makes people "go bananas",
email it to me. I'd love to see it!! Perhaps I'll
even share it here.